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Parks & Communications: Marketin the Metroparks with Kelly Manderfield
August 5, 2020 @ 12:00 pm - 1:00 pm
WHAT DOES IT TAKE TO LEAD ALL MARKETING INITIATIVES FOR AN ORGANIZATION THAT SPANS 18 PARK RESERVATIONS, EIGHT GOLF COURSES, DINING, RETAIL, AND A NATIONALLY-ACCLAIMED ZOO?
Tune in to lunch with Kelly Manderfield, Chief Marketing Officer of Cleveland Metroparks, to learn more about the process of creating transformative brand campaigns for some of Northeast Ohio’s most popular recreational spaces. Have you seen ads or social posts for the Metroparks with “Time to Explore” or noticed how much Cleveland Metroparks Zoo has been focused on conservation lately? Kelly has had a hand in both of those efforts and more. She’ll discuss past achievements for the Metroparks, as well as what the future holds, including the Emerald Necklace Centennial Plan.