Spark 2024: Paul Matsen bio

Paul Matsen

Chief Marketing and Communications Officer, Cleveland Clinic

Paul Matsen joined Cleveland Clinic in 2006. He is responsible for all marketing and communications programs at Cleveland Clinic including global development of the brand; marketing of all U.S. and international locations and digital marketing. Mr. Matsen also leads Cleveland Clinic’s Corporate Communications department.

During Mr. Matsen’s tenure, the Cleveland Clinic has grown to be one of the most recognized and respected healthcare brands in the world. Under his leadership, Cleveland Clinic has been an innovator in digital and content marketing including the industry-leading ClevelandClinic.org website, social media, mobile apps and search engine marketing programs.

Prior to joining Cleveland Clinic, Mr. Matsen was most recently the Chief Marketing Officer at Delta Airlines. He began his career in New York, working at a number of leading advertising agencies. He is a graduate of Rutgers University, N.J.

Paul is an active member of the Cleveland Community and has served as a member of the Board of Directors of the United Way of Greater Cleveland, Destination Cleveland, and Hathaway Brown School.

Founded in 1921, Cleveland Clinic is a nonprofit, multidisciplinary care team that cares for patients through 19 patient-centered institutes, caring for 2.9M patients in 2021 with 10.2M outpatient visits in locations around the globe. A 6,496–bed healthcare system with a main campus in Cleveland, 21 hospitals and over 225 outpatient locations. Five hospitals in Southeast Florida with more than 1,000 beds, a medical center for brain health in Las Vegas, a sports and executive health center in Toronto and a 394-bed hospital in Abu Dhabi. Cleveland Clinic London will open its 184-bed hospital in 2022.

Cleveland Clinic continues to be a national leader among U.S. News & World Report’s best hospitals. The Cleveland Clinic heart and heart surgery program has been ranked #1 in the nation since 1995.